BLACKIE GURU vs STARBUCKS
THE TRIAL of THE CENTURY
Open Letter to Starbucks
April 1, 2015
Dear Starbucks Legal Department and Howard D. Schultz,
This is in response to two specific e-mails that I sent to a local Starbucks executive informing them if my demands were not met by March 31, 2015 I would go to the media. I am Stephen T. Jones aka @Blackie Guru and over the past 5 years I have been part of a dangerous journey that every step was mapped out on Starbucks napkins. During this duration at your Aztec Shops @ College & Lindo Paseo location I was able to launched a global brand, write 10+ books and helped launch brand after brand after brand for college students and professionals from all walks of life. If the story ended here this could of been an incredible story for your brand but all stories don’t have happy endings, if you know what I mean?
At your Lindo Paseo location where I was a customer for 340 days plus a year and I didn’t like what I experienced…I don’t like how the college students that you largely benefit from their meal plan are treated. In March of 2010 I stepped on the San Diego State University campus aka the Island unannounced due to a couple failed business ventures and an almost life shattering break-up. With only a Global Vision to make the world a better place…
And by August of 2011 I had accomplished everything that I needed on the SDSU Campus I even cracked the code on the Compassion Campaign Everything Formula!!! (CE+H+C) = CC Yet something was keeping me on the Island and I couldn’t quite figure out…as I am drawing my line in the sand.
Here are my demands…
First Read my book BLACKIE GURU vs STARBUCKS
Next, asked yourself these questions, Is Starbucks the Evil Empire? Do your care? Do your deeds match your mission statement?
And finally based on your findings make the changes you deem necessary on all the college campuses you serve worldwide…
Stephen T. Jones aka @BlackieGuru
Visionary and Inspirational Speaker