2.2 What I learned by getting booted off of Facebook 3 times?

“I don’t want to belong to any club that will accept people like me as a member.”

Groucho Marx

About a year and a half ago, I was chatting with one of my Facebook friends (Alex

Karis) on the phone and was telling how I got booted off of Facebook 3 times. He had

suggested that it would make a compelling book, and here we are. This sub-chapter is

not to teach companies about the social networks, because I believe it is must deeper

than that. This experience of getting booted off Facebook has made me aware of the

importance of creating social media assets. What are social media assets? It is simple.

Anything that you own online that is virtually impossible to be taken away from you.

Okay, let’s talk about Facebook. Facebook, for you, is not a social media asset unless

your name is Mark. Facebook was created by people from the ivy league at Harvard

University. One thing about the Ivy League is they love rules. Harvard is the Mecca of

the status quo, and if you think about it, the status quo wants to create lots of rules and

have us follow all them with little or no change. This is why Facebook can hold so many

diverse beliefs, personalities, causes and concerns with little or no conflict. Think about

it, there are so many conflicting views worldwide, Facebook is able to hold all these

different personalities with little or no conflict. How do they do that? Here is my theory

in the book Blink: The Power of Thinking without Thinking by Malcolm Gladwell he talks

about how they cut down large crime in New York City by busting people for the smaller

crimes. What is a law? It is a rule, so Facebook keeps order by creating lots of rules that

we don’t only follow we also censor other people. 5 year ago you would always hear

people talking about censorship and how bad it was. Now these same people are

censoring each other. This is happening on other social networks as well, but it’s easy

to spot on Facebook. This being said, things rarely happen on Facebook, it happens

around it.

Are you working for Facebook or is Facebook working for you?

Really ask yourself this question and think about it and realize that you have the

opportunity to be part of one of two groups:

1) 95% of the people on Facebook are using it as a distraction or are just lost.

2) 5% Are making things happen and/or creating social media assets.

Think about it, this is the Wild Wild West there are 600 million plus people on Facebook,

not to mention countless companies and groups. The media new and old have

embraced social media and are openly promoting Facebook. How do we get in the top

5 percent? Stop trying to learn all this technology because this is impossible and if you

could, it’s constantly changing, and could be greatly different in 6 months to a year from

now.

What are the solutions?

a) Creating ideas and visions and then bringing them to life right now, rather than letting

the status quo help shape your products or service while turning them into customers.

b) Use technology to fight technology. For all the money we are spending to figure

this stuff out we could create Social Media Assets like a Facebook application that will

create more revenue than our current business model would ever dream of.

c) Later in this book we will discover how to go about hiring 20 something’s and telling

them your vision and letting them make it happen.

d) Remember Facebook is a passive database and without outside Social Media Assets

people will rarely respond. Once someone has met you in person, talked on the

phone with you, subscribe to your blog and/or has attendant one of your events your

probability of making something happen has gone up 10,000%.

This is a GREAT opportunity

I believe that because of Facebook, we are 2 degrees of separation that puts us in a

position to have more power in large numbers to do tremendous good without force.

This my friends, is a gift and a curse, as well as a huge opportunity…on one hand, we

are making all the right connections and on the other hand Facebook is stuck in a place

called no action because all of these rules. Let me explain, this is the way that I look at it:

I think of Facebook as a large database with lots and lots of people and companies that

want to make things happen. Because of all the rules that are constantly changing and

all the information that we are taking in we will never be able to make things happen on

Facebook alone.

Now is a good time to take some mental inventory in your own way, What Social Media

Assets do you own? What social media assets would you like to leverage in the near

future?

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