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#StartbuckStartups 1.2 Television (TV), Computer and Video Games

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1.2 Television (TV), Computer and Video Games
Most of us don’t realize it, but the home television has been around for just as long as
the computer. I am not talking about the personal computer, as that wasn’t developed
until much later. More importantly, we are really starting to see and understand the
impact of personal computers and the freedom they allow us. Nowadays it’s much
easier to level the playing field to compete against the big guys. In order to do this, we
must learn a distinction between the two. First, we have the TV, which is passive and is
something we have little control over. We’ve adapted ourselves to watching television
with a conscious or sub-conscious filter. This filtering enables us to have a life outside
of TV because with less dimensions engaged, we clearly see it as something external,
which it is. Second, we have the personal computer which has multiple dimensions,
more decisions and far more reach. This interaction can cause us to think that we have
more control, which is true. However, it also can be destructive without a system or filter
in place.
Next, we have video games. Video games are able to engage us to the point where we
are actually able to lose sight of reality for some time. The military has, in fact, used video
games to train our soldiers. I have a question for you that you will possibly be asking
yourself for the rest of your life: How can we use technology for positive change? Once
I started asking this question, I realized that it was happening much more than we think
and I am optimistic that it will be starting to happen more and more. I am not talking
about a website. I am talking about viral juggernauts and engaging and empowering
the masses. In the past, juggernauts were built for destruction and/or protecting what
was theirs. If there is something that this economy is telling us, it’s that we need to stop
smoking the Ivy League Crack. Your generation is different and this book is all about
creating a bridge from where you are now, to what I call “Grood Corporate Culture.” I am optimistic that this is already happening and inspired by the chance of it happen more
and more like a wave of consciousness.

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