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‘The two most engaging powers of an author are to
make new things familiar, familiar things new.’
-William Makepeace Thackeray
Let’s face it; most of us will never become famous from a sex tape
but all of us could benefit from the Facebook Story.
Recently I saw the movie The Social Network and it really got me
thinking; no matter how you feel about the players, it’s a great
blueprint for launching a cutting edge Social Media campaign.
To do this effectively, however, we need to embrace: Chaos, Order
and Organized Chaos.
EMBRACE CHANGE NOW
First, we have the FIRE and AMBITION of ORDER, Mark Elliot
Zuckerberg, the founder and CEO of Facebook.
He’s a good leader with a good idea, not to mention Harvard
University roots which are pretty much the epitome of the all-
important status we talked about earlier.
Yet although he’s a good leader with good ideas, it’s important to
note that he’s not totally polished, which gives us and the people
that work with him a bit of room to be creative in this social
He’s not afraid of risk and he doesn’t try to do too much.
One of the things I’ve always said is that Facebook is nothing but
an empty software platform; we, the users, are the content.
Having a good leader leaves room for great employees; some
leaders are so dynamic that their employees feel they can just sit
back and watch them work, which will kill a viral campaign
Second, we have the WIND of CHAOS, one the best things that
ever happened to Facebook.
Even though it appeared to be destructive at times, this was the
addition of Sean Parker.
Parker was the Napster founder who is able to dance with the
winds of change; with his strong track record and Attention
Deficient Disorder, he balanced his mind with his own ambition
and drive which proved to be a great formula.
Okay, lots of us corporate types have probably lost interest
because we don’t understand the value of chaos and just the
thought of the word makes you want to call your attorney, but don’t
be too hasty.
Here’s an example of beneficial chaos; throwing a creative all-
Rent a house for your employees for the night and start with an
unstructured idea, letting them collectively build on it from scratch.
This helps with team building in addition to helping your team set a
standard that projects don’t need to take 6 months to a year to be
In addition to this, you will create a great buzz for your team as the
process becomes more and more structured over time; many
successful teams reap enormous benefits from doing this.
As you will see in my Organic Case Studies on
OrganicXpression.com, I come up with ideas and start pitching
them even when I’m unaware of the next step.
What I do is extreme but it’s part of my customized brand strategy
to engage people, and I am starting to get really good at it if I do
say so myself!
When we are leading something without knowing exactly where it’s
going, we leave ourselves lots of room for viral growth.
Third, we have the WATER of ORGANIZED CHAOS.
How can all those great minds and even greater egos operate in
on the same Facebook software?
Let’s recap what we’ve learned so far; it has to do with the
understanding of collective solutions and getting to the right
solution with everyone doing their part.
I think of it like this; if someone is drowning, they are panicking so
much that they can easily drown the skilled swimmer who is trying
to save them.
They are taking being ‘right’ to a whole new level by making the
other person believe that drowning is the only option.
Here is a better solution; when you drop a pen in water it doesn’t
fight, it dances with the water as it sinks to the bottom.
Don’t worry! Your company is not the pen, it’s the splash!
Take some time to ask yourself, what earlier sub-chapters in this
book are really starting to make sense?
How will this work specifically in my company?
How can I leverage the Facebook story in my business in the near