Register your Starbucks card online and at some point you will earn a Starbucks Gold Card. For some reason Starbucks employees are train to treat people with Gold Cards better. There are benefits to being a Gold member but my advice to you is don’t spend a moment counting rewards. I see it all the time people are so worry about all the free rewards and deals and as a Starbuck Startup this can be very costly. And Remember to Beware of the offer…
This morning I was reading the following comic from www.BizarroComics.com which reminded me of why I always try to stay away from the offer…I think my friend Larry Johnson put it best “the opportunity of the lifetime only comes around 2 or 3 times a month. I try to make sure that I go places because of the food, service or because I am meant to be there not the offer. Pay attention to how much the offer cost you. If you are in business try to limit tricks and gimmicks while letting your product, service and skills speak for themselves. Most businesses spend 80% of the time talking about how good we are and 20% actually being good. What temptations or offers guide you on a daily basis? What is one thing you can do today to separate yourself from the flock?
Starbucks motto is “brand familiarity with a unique experience.” What does this mean? They are set up to be a culture within a culture…How can you benefit from this as a Starbucks Startup? Observe Starbucks employees they have a great team business model they work well as a team and here are some ideas to plug into their brand locally and globally.